Social Media: Intergated Marketing

Social media a very familiar and at same time an unfamiliar term. As most of are very well know about Orkut, Face book, Twitter and other social networking site were we usually start as searching for the friends, old class or college mate to have interaction and sharing of our emotional and affectionate side towards them. Since social networking have started few years back since then we all were into making new contacts, sharing common thoughts with common communities and expressing about all little and small thin we have in world.
But as the internet access is increasing its number of users are also increasing. So marketers tap the new market which very much interactive and communicative and easy to tap too. Social media is one of the new interactive media which is growing very rapidly. Now even many advertising agencies rethinking about their marketing strategies and media plans as to schedule as according to the new online market availability.